M R Reporting

MRR- Pharma CRM software -Its Simple and Human Centric

MRR is simple easy to use Pharma CRM software that does not require any specific knowledge of computers. Anyone and everyone who is conversant with general computer applications can easily (fill or file?) his ‘Daily Call Reports’ (DCR) and send the same that very instant to the company via the Internet, thus saving on the cost of courier services. Simultaneously, the Pharmaceutical crm software makes it possible for managers’ to assign task and delegate responsibilities to their team at any given point of time. The DCR thus filled – in by the sales representative in the field automatically gets updated in the company’s Management Database System and can be accessed by the company – both online and offline. All put together Pharmaceutical crm software saves lot of valuable resources in terms of TIME, MONEY and EFFORT, making the entire marketing process more dependable, fiscal efficient and transparent.

Role of CRM in Pharmaceutical Industry

The best CRM solutions in the world are designed to serve the needs of the most ambitious sales professionals and companies. Cutting-Edge pharma CRM systems are enabling interactive presentations, delivering better segmentation and targeting down to a more individual level, as well as collecting more psychographic or behavioral information. The ultimate (and realizable) goal is a “behavioral profile” of each customer that feeds back into the sales message and interaction that follows.

Pharma CRM has redefined the relationship between customers and the companies that serve them. It is premised on a simple logic of creating, maintaining and retaining customers for profitable long term association and maximizing the value through customer relationships. The pharmaceutical manufacturing and marketing sector has shown its confidence towards this technology intensive system.


Customer Relationship Management (CRM) is more than just electronic system for data handling. Pharma CRM is a well-established business strategy for collecting and utilizing the most relevant and vital information and data about the market. In addition, how a company uses these data to develop its products and communicate their value to customers can have a significant impact on the customer relationships programs. A good Pharma CRM can even help companies formulate growth strategies; this is because SFE is its key component. Deploying advanced predictive models can even help evaluate sales force effectiveness and indentify Key Result Areas (KRA).

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Software Name
MR Reporting Software
Operating System
Internet / Web based
Software Category
Pharma CRM, SFA, MR Software
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