Typically detailing refers to the activity of Medical Representatives or MRs’ when they make calls to doctors and provide them the “details” of approved scientific information related to drugs’, its benefits, side or adverse effects, or events.
Today – all over the world- this critical activity of the MRs’ is carried out using interactive and engaging modern technology platforms in the product presentation before doctors and the entire sales process. E Detailing is a comprehensive solution for effective dissemination of product information, moreover E-Detailing offers integrated information which can be collated – as per preset parameters – for later use , to analyze and improve the performance and credibility. The pharmaceutical and medical companies depend on E-Detailing to deliver the message of their brands and products along with related information to the doctors and healthcare professionals.
E-Detailing helps both sales representatives and doctors in a great way for getting the information they want at a time that suits them. Needless to mention, the level of flexibility and in-depth information which can be sourced in the process with all the resources and references needed with just a ‘Tap on the Tab’.
Upgrading to E Detailing for MR presentations opens up endless possibilities for augmentation and refinement of information which is an ongoing process in the pharmaceutical industry. The format of this information can even be customized as per the exact requirements of pharmaceutical companies as per their specific ‘Target Audience’ – a clear and distinct advantage.