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Customer relationship management (CRM)
Doctors are the most important customers for Pharmaceutical companies as they decide which product to prescribe to patients as per their medical needs. Apart from the providing samples, visual-aids and product detailing, companies also carry out CRM Activities to show their respect and gratitude to the Doctors. Companies investing on CRM activities want to track the response with revenue generated at different levels. There is hardly any system that takes care of these activities and provides the management with a measurable output. MR Reporting manages the entire CRM activities through a robust and easy to use module that takes care of all processes and provides measurable output too.
CRM Activity Management
Advantages of our CRM Activities management module
  • Specific doctors can be selected by Medical Reps for CRM activities subject to approval by their immediate Manager.
  • After Doctor list compilation the activity description with business expected and tenure of CRM activity can be submitted.
  • On a monthly basis, the Medical Reps have to furnish the gross ROI generated by the Doctors.
  • ROI report gives detailed view of month-wise CRM activities done Vs ROI Generated.
  • CRM Activities performed in a particular region or MR can also be generated.
  • Please see Annexure-B for CRM Activity Reports snapshots.

Pharmaceutical companies in India are leveraging a mounting arsenal of promotional tools on behalf of their companies. But the power and significance of the sales force remains a vital factor. In today's competitive market, manufacturing companies often need to streamline their sales organization and calculate their sales rewards strategy to earn competitive advantage and optimize individual performance.

For sales force effectiveness, there are a number of companies available in India helping companies to create organization and resource requirements, prioritize goals, responsibilities and selling time, and build up the right rewards for the right performance. Apart from making strategies, the companies also help in directing their clients' sales force to execute those strategies. For pre and post sales, get associated with such a company.

People from all over the world are aware that Internet has become a crucial part in their day-to-day lives. Without the availability of any software, it is very tough to manage a company, so the birth of cloud based CRM takes place. Features of cloud based CRM include:

  • Decrease in the overhead cost of ownership
  • Flexibility to get access customer data from any diverse location in a secured way
  • Ease the way of communication
  • Provide an enhanced customer satisfaction, customer faithfulness and customer retention

With the cloud based CRM (customer relationship management), people achieve the live interactivity with their colleagues, employees, sub-ordinates, seniors. Apart from streamlining business functions, the tool also tracks the leads. It enables users to share business information, tasks and documents in real time.

The Indian pharmaceutical industry is not only one of the leading manufacturing sectors of India and but also is the world's second-largest by volume. India has become the world's top notch leader in the manufacture of standard generic drugs, ever since the Patent Act 1970 permitted the country to sincerely approach and contribute in the pharmaceutical industry worldwide. The country is not only involved in research and development of drugs, but also in manufacturing at low rates.

The skilled workforce and up-to-date technological advancements of pharmaceutical companies in India ensure the expansion of the industry on the international platform as well as within country. Some of the reputed and esteemed pharmaceutical companies in India include Ranbaxy, Dr Reddy's Laboratories, Cipla and Sun Pharma Industries. The sector is estimated to value about $3.1 billion (USD).

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M R Reporting CRM Software is Designed & Developed By: E-Tech Services